IBM

  • Campaign:
    Institute of Business Value (IBV) Tablet Application
  • Project URL:

The IBM Institute for Business Value, part of IBM Global Business Services, develops fact based strategic insights for business executives around critical industry-specific and cross-industry issues. The Institute has a worldwide presence and is comprised of more than 50 consultants who conduct research and analysis across multiple industries and functional disciplines.

With an ever evolving content library the IBM Institute of Business Value and Global Business Services teams were interested in extending the reach of future published studies through tablet enhanced versions. We recommended a single application to serve as a publishing platform and library of current and future IBV C-suite studies and papers.

The application provides latest thought leadership, business function, and industry papers. Users are able to download and maintain their own library of content, and they have access regular content updates. Select C-suite Studies feature enhanced content, including industry and country points of view, videos featuring C-level executive insights, additional data, and links to relevant IBM capabilities.

 

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