To promote the idea that the new Peugeot 208 is like an extension of your body, BETC developed an interactive choose-your-own-adventure experience using YouTube. Titled ‘Let Your Body Drive,’ the experience uses YouTube annotations. The new 208 has been designed to be perfectly in tune with the driver’s body: More intuitive, more sensation, more stimulation. It allows the body to express itself fully, and the new interactive film perfectly illustrates this.
The interactive video is integrated into the new Peugeot 208 campaign site, which houses previous interactive experiences and promotions for the 208.