Olay UV Monitor is an iPhone application developed to promote Olay skincare products during the Australian summer season. The app hooked into services provided by the Australian and New Zealand governments to provide up-to-the-minute UV indicators – a point of difference from similar weather applications.
When the UV index climbed, we prompted users to apply an appropriate SPF moisturizer, by Olay. We also provided users with tools to find the right product for their skin-type and lifestyle.
The app was highlighted as ‘New and noteworthy’ by Apple, ranking first in the iTunes Weather category for the Summer. It also ranked in the top ten applications in Australia, for a week. In 2011, the app won the ‘Best Integrated Campaign’ award in the Australian Mobile Awards.