We were tasked with designing and building a simple to use iPhone™ application that connects people, places and EFFEN® vodka.

Taking advantage of the device’s camera, GPS and compass, the user has an augmented reality view of their surroundings. As landscape pans across the screen, tabs emerge in order of proximity. These tabs signify EFFEN® bars, events and distributors. Touch the tab to get more information, including directions from any location.

With help from this useful iPhone™ application, The EFFEN® enthusiast is never far from their drink of choice.