• Campaign:
    easyJet eCRM

easyJet have repositioned their brand and are using the new expression, ‘Europe by easyJet’. With this new brand expression, easyJet’s goal is to create greater consumer engagement by showing travel destinations in the context of travelers’ experiences.¬†With this in mind, easyJet asked us to look at improving the overall consumer CRM journey, specifically the different brand touchpoints before, during, and after their trip.

We took two personas, Klaus, a German businessman, and Emily, a young sun seeking holiday maker, and worked out their customer journeys.