• Campaign:
    DS5 Twitter Race

Havas Worldwide Digital Amsterdam and Perfect Fools created the world’s first Twitter Race as part of the Citroën DS5 launch. The one-day social media race took place on November 17, 2011, and offered Twitter users the chance to win a new Citroën DS5 by being the most persuasive tweeter and directing the car driver to their location – in 140 characters.

This unique campaign brought the Citroën brand DNA, “Créative Technology,” to life and made the new Citroën DS5 the topic of conversation in the Netherlands.